Winner Creative Business Cup Sweden 2021

Footprint Level® – Winner of the Swedish Finals of the Creative Business Cup 2021

The Creative Business Cup is an international competition for innovative business ideas, products or services who have the potential to grow globally. Anyone with a unique and creative business idea can participate in the competition. It doesn’t matter if you are in a stage of ideation or if you’re already making money, as long as your business model contains creative and innovative solutions.

The Swedish edition of the Creative Business Cup 2021 is produced by Xplot in cooperation with I love Lund, Future by Lund, City of Lund, CREARTIVE, Ideon Innovation and Creative Business Cup.​

The jury for the Swedish finals:

Björn Englund, CEO, Founder I Love Lund

Regula Staub, CEO Creativer Hub Bern, Switzerland

Charlotte Rodenstedt, Super Entrepreneur and Founder of Be Here Then

Anders Nilsson, CEO, Ideon Innovation

The jury motivation:

”A sustainable business idea by a great team within a proven and booming sector; a product that has a short and reliable time to market – and potential to create a fast impact. Innovative and unexpected in many different ways; we see a possibility for spin-offs and developments in different ways, all done by a great team,”

The Global Finals of the Creative Business Cup 2021 will be held in Copanhagen on June 28-30th, 2021.

Karl-Fredrik Johnfors, Co-founder: ”I’m both honored and excited that Footprint Level managed to win the Creative Business Cup in Sweden in 2021. With so many fantastic opponents, makes it even more remarkable and important. I am really looking forward to taking part in all the experienced advice and mentorship that we are going to get access to, it will be really interesting to see how we can grow further with that support. It will also be exciting to be standing on the international stage in the global final in Copenhagen and show ourselves to the rest of the world.

Andrea Hägg: Co-founder: ”It feels like a great leap forward and it gives us enormous meaning to get the honour to represent Sweden. Not only does it make us proud but also it gives us the power to push our concept even further.”

Mats Huss, Co-founder: ”I am speachless! Our competitor Norbite has Nobel Prize potential, and beating her innovation is unreal to say the least.”

For more information, please contact:

Mats Huss, CEO and Co-Founder, +46 708 13 46 60 or

Andrea Hägg, Sustainability Advisor and Co-Founder, +46 768 76 37 91 or

Footprint Level® develops services that visualise complex climate data in a simple way. Our first service shows the CO2-footprint of an organisation, over time and in relation to the Paris agreement. In 2022 we started the development of our second service – a meter showing the progress of an organisation’s circularity. Launch planned for 2023. The company was founded in 2020 in Skanör southern Sweden. Footprint Level® is the winner of Creative Business Cup Sweden 2021.

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